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type_genre:"Article in journal"
~person:"Kunz, Reinhard E."
~person:"Yurukoglu, Ali"
~subject:"Mediensektor"
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Mediensektor
Media industries
5
Innovation
2
Strategic management
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2
strategic media management
2
Agency theory
1
Augmented reality
1
B-to-B-Marketing
1
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Balanced Scorecard
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Balanced scorecard
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Betriebliche Wertschöpfung
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Bundling strategy
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Lead-usership
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Kunz, Reinhard E.
Yurukoglu, Ali
Hess, Thomas
9
Chan-Olmsted, Sylvia M.
8
Picard, Robert G.
6
Rimscha, M. Bjørn von
6
Knuth, Ingo
5
Virta, Sari
5
Martin, Hugh J.
4
Rennhoff, Adam D.
4
Sjurts, Insa
4
Strube, Mania
4
Süß, Stefan
4
Achtenhagen, Leona
3
Agnihotri, Raj
3
Bouncken, Ricarda B.
3
Choi, Jay Pil
3
Compaine, Benjamin
3
Dewenter, Ralf
3
Dukes, Anthony
3
Dukes, Anthony J.
3
Gal-Or, Esther
3
Gershon, Richard A.
3
Järventie-Thesleff, Rita
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Karmasin, Matthias
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Krebs, Isabelle
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Krumsvik, Arne H.
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Lacy, Stephen
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Liu, Baixiao
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Lowe, Gregory Ferrell
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Lundsten, Lars
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Maijanen, Päivi
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Malmelin, Nando
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McConnell, John J.
3
Mütterlein, Joschka
3
Oliver, John
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Ots, Mart
3
Saulīte, Linda
3
Sayah, Shiva
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Seufert, Wolfgang
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Journal of media business studies
3
Technological forecasting & social change : an international journal
1
The American economic review
1
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ECONIS (ZBW)
5
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1
The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie
;
Kunz, Reinhard E.
;
Düren, Petra
- In:
Journal of media business studies
20
(
2023
)
2
,
pp. 182-203
Persistent link: https://www.econbiz.de/10014235004
Saved in:
2
Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case
Mütterlein, Joschka
;
Kunz, Reinhard E.
;
Baier, Daniel
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 113-124
Persistent link: https://www.econbiz.de/10012134286
Saved in:
3
Innovate alone or with others? : influence of entrepreneurial orientation and alliance orientation on media business innovation
Mütterlein, Joschka
;
Kunz, Reinhard E.
- In:
Journal of media business studies
14
(
2017
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10011887995
Saved in:
4
Structuring objectives of media companies : a case study based on value-focused thinking and the balanced scorecard
Kunz, Reinhard E.
;
Siebert, Johannes
;
Mütterlein, Joschka
- In:
Journal of media business studies
13
(
2016
)
3/4
,
pp. 257-275
Persistent link: https://www.econbiz.de/10011684619
Saved in:
5
The welfare of bundling in multichannel television markets
Crawford, Gregory S.
;
Yurukoglu, Ali
- In:
The American economic review
102
(
2012
)
2
,
pp. 643-685
Persistent link: https://www.econbiz.de/10009568959
Saved in:
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