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type_genre:"Article in journal"
~person:"Sesé, F. Javier"
~subject:"Relationship marketing"
~subject:"customer retention"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Statistics"
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Relationship marketing
customer retention
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Telecommunications industry
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Telekommunikationssektor
2
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Advertising
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Sesé, F. Javier
Izogo, Ernest Emeka
4
Quach, Sara
3
Thaichon, Paramaporn
3
Akroush, Mamoun N.
2
Becker, Jan U.
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Diwan, Saloni Pawan
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Negi, Rakshit
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European management review : the journal of the European Academy of Management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Customer-base management in network industries : the moderating role of network size and market growth
Maicas, Juan Pablo
;
Sesé, F. Javier
- In:
European management review : the journal of the …
12
(
2015
)
4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10011531348
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2
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda
;
Sesé, F. Javier
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
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