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type_genre:"Article in journal"
~person:"Voigt, Kai-Ingo"
~subject:"high-tech"
~subject:"pemium brands"
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Voigt, Kai-Ingo
Baccarella, Christian V.
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Scheiner, Christian Willi
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International journal of business environment : IJBE
1
International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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