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type_genre:"Article in journal"
~person:"Zhang, James J."
~subject:"Sponsorship"
~subject:"United States"
~type_genre:"Amtliche Publikation"
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Zhang, James J.
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International journal of sport management and marketing : IJSMM
1
Sport management review
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ECONIS (ZBW)
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Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Chen, Kenneth K.
;
Zhang, James J.
- In:
Sport management review
14
(
2011
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009160478
Saved in:
2
Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
Jin, Liyan
;
Mao, Luke Lunhua
;
Zhang, James J.
;
Walker, …
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 121-141
Persistent link: https://www.econbiz.de/10009407932
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