Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship : development of a theoretical framework
Kenneth K. Chen; James J. Zhang
| Year of publication: |
2011
|
|---|---|
| Authors: | Chen, Kenneth K. ; Zhang, James J. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 2, p. 103-116
|
| Subject: | Sportstätte | Sports facilities | Markenrecht | Trademark law | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160478