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type_genre:"Article in journal"
~subject:"Consumer goods marketing"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference proceedings"
~type_genre:"Guidebook"
~type_genre:"Multi-volume publication"
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Search: subject_exact:"Gebrauchsgüterhandel"
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Consumer goods marketing
Consumer products distribution
83
Konsumgüterhandel
83
Consumer goods industry
28
Konsumgüterindustrie
28
Deutschland
20
Germany
20
Theorie
15
Theory
15
Lieferantenmanagement
10
Supplier relationship management
10
Consumer behaviour
6
Inter-firm cooperation
6
Konsumentenverhalten
6
Unternehmenskooperation
6
Beziehungsmarketing
5
Consumer goods
5
Konsumgüter
5
Konsumgütermarketing
5
Lieferkette
5
Relationship marketing
5
Supply chain
5
Betriebliches Informationssystem
4
Business intelligence system
4
Category Management
4
Category management
4
Efficient Consumer Response
4
Efficient consumer response
4
Estimation
4
Handel
4
Multinationales Unternehmen
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Preisbindung
4
Preismanagement
4
Pricing strategy
4
RFID
4
Resale price maintenance
4
Schätzung
4
Transnational corporation
4
Ambulanter Handel
3
Betriebliche Wertschöpfung
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Bormann, Ingrid
2
Hurth, Joachim
2
Gierl, Heribert
1
Helm, Roland
1
Henry, Craig
1
Litzinger, Dieter
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Puhlmann, Axel
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Gabler Edition Wissenschaft : Marketing und neue Institutionenökonomik
1
Handelsforschung
1
Strategy & leadership : a publication of Strategic Leadership Forum
1
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ECONIS (ZBW)
5
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1
Hersteller- und Handelsmarketing.
Bormann, Ingrid
;
Hurth, Joachim
-
2014
Persistent link: https://www.econbiz.de/10011836537
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2
Hersteller- und Handelsmarketing
Bormann, Ingrid
;
Hurth, Joachim
-
2014
Persistent link: https://www.econbiz.de/10014006186
Saved in:
3
Periscopic media tour
Henry, Craig
- In:
Strategy & leadership : a publication of Strategic …
35
(
2007
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003497155
Saved in:
4
Strategien der Hersteller zur Motivation des Handels - eine kausalanalytische Untersuchung der zwischenbetrieblichen Zusammenarbeit im Konsumgüterbereich
Gierl, Heribert
;
Helm, Roland
;
Puhlmann, Axel
- In:
Handelsforschung
14
(
2000
),
pp. 233-252
Persistent link: https://www.econbiz.de/10001473014
Saved in:
5
Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter
-
1996
Persistent link: https://www.econbiz.de/10000949098
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