Hersteller- und Handelsmarketing.
| Year of publication: |
[2014]
|
|---|---|
| Authors: | Bormann, Ingrid ; Hurth, Joachim |
| Publisher: |
Herne : Kiehl |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Konsumgüterindustrie | Consumer goods industry | Konsumgüterhandel | Consumer products distribution | Handelsmarketing | Retail marketing | Efficient Consumer Response | Efficient consumer response | Deutschland | Germany | Marketing | ECR <Management> | Produzent | Handel |
| Extent: | 1 online resource (516 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Ratgeber ; Guidebook |
| Language: | German |
| Notes: | Literaturverzeichnis Seite 473 - 492 Description based upon print version of record |
| ISBN: | 978-3-470-00188-3 ; 978-3-470-64921-4 |
| Classification: | Marketing ; Handel |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011836537