Kehrer, Michaela - In: Prokla : Zeitschrift für kritische Sozialwissenschaft 35 (2005) 1/138: Ökonomie des Konsums, pp. 73-89
The marketing strategies of transnational corporations operating in the field of consumer goods in contemporary Egypt are analyzed and the interrelations between rural marketing and consumer intifada are explored. The question is raised whether the homogenization scenario of local consumer...