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type_genre:"Article in journal"
~subject:"Market share"
~type:"article"
~type_genre:"Graue Literatur"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The dive and disruption of successful current products : measures, global patterns, and predictive model
Fenech, Javier Palacios
;
Tellis, Gerard J.
- In:
The journal of product innovation management : an …
33
(
2016
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10011536440
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Perspective: the innovation dilemma : how to innovate when the market is mature
Cooper, Robert G.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 2-27
Persistent link: https://www.econbiz.de/10009387654
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Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping
;
Yang, Rong
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
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