Competing loyalty programs : impact of market saturation, market share, and category expandability
Year of publication: |
2009
|
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Authors: | Liu, Yuping ; Yang, Rong |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 1, p. 93-108
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marktanteil | Market share | Schrumpfende Märkte | Declining markets | Fluggesellschaft | Airline | Ressourcenorientierter Ansatz | Resource-based view |
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