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type_genre:"Article in journal"
~subject:"Produktgestaltung"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Nahrungsmittelverpackung"
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ECONIS (ZBW)
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How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
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2
Low involvement, low price and low quality image renegotiated : a case study of staple food package design
Ryynänen, Toni
;
Hakatie, Annaleena
- In:
The international review of retail, distribution and …
23
(
2013
)
2
,
pp. 204-219
Persistent link: https://www.econbiz.de/10009743689
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3
How package designe and packaged-based marketing claims to lead overeating
Chandon, Pierre
- In:
Applied economic perspectives and policy
25
(
2013
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10009732022
Saved in:
4
Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper
;
Kristensen, Tore
;
Grønhaug, Kjell
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
Saved in:
5
Der Einfluss des Härtegrades und der Verprobung von Produkten auf die Bewertung von Verpackungen
Heidel, Bernhard
;
Hofmann, Andreas
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 263-277
Persistent link: https://www.econbiz.de/10009387778
Saved in:
6
The effect of package shape on apparent volume : an exploratory study with implications for package design
Garber, Lawrence L.
;
Hyatt, Eva M.
;
Boya, Ünal Ö.
- In:
Journal of marketing theory and practice
17
(
2009
)
3
,
pp. 215-234
Persistent link: https://www.econbiz.de/10003867492
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