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type_genre:"Aufsatz im Buch"
~isPartOf:"Handbook of research on decision-making techniques in financial marketing"
~person:"Bandt, Olivier De"
~person:"Degryse, Hans"
~person:"Dinçer, Hasan"
~person:"Gu, Xian"
~person:"Hasan, Iftekhar"
~person:"Lindblom, Ted"
~person:"Schmitz, Stefan W."
~person:"Willesson, Magnus"
~source:"econis"
~subject:"Marketing management"
~type:"article"
~type_genre:"Bibliografie"
~type_genre:"Multi-volume publication"
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Bandt, Olivier De
Degryse, Hans
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Pınarbaşı, Fatih
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Handbook of research on decision-making techniques in financial marketing
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PESTEL analysis-based evaluation of marketing strategies in the European banking sector : an application with IT2 fuzzy DEMATEL
Dinçer, Hasan
;
Pınarbaşı, Fatih
- In:
Handbook of research on decision-making techniques in …
,
(pp. 429-448)
.
2020
Persistent link: https://www.econbiz.de/10012292577
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