PESTEL analysis-based evaluation of marketing strategies in the European banking sector : an application with IT2 fuzzy DEMATEL
Year of publication: |
2020
|
---|---|
Authors: | Dinçer, Hasan ; Pınarbaşı, Fatih |
Published in: |
Handbook of research on decision-making techniques in financial marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-7998-2559-3. - 2020, p. 429-448
|
Subject: | Bank | Fuzzy-Set-Theorie | Fuzzy sets | EU-Staaten | EU countries | Marketingmanagement | Marketing management |
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