//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Emotion"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemedium"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Emotion
Advertising media
3
Werbeträger
3
Advertising effects
2
Werbewirkung
2
Brand
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Experiment
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
Collection of articles of several authors
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Huang, Hazel H.
1
Mitchell, Vincent-Wayne
1
Rosenaum-Elliott, Richard
1
Published in...
All
Psychology & marketing
Brand Planning : starke Strategien für Marken und Kampagnen
2
Journal of media business studies
2
Bridging the gap between advertising academia and practice
1
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Engaging consumers through branded entertainment and convergent media
1
Handbuch Kommunikationsmanagement
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Integrated marketing communication
1
Journal of advertising research
1
Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Media-Spectrum
1
Multimedia Marketing : eine Betrachtung aus wirtschaftswissenschaftlicher, psychologischer und technischer Sicht
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Young consumers : insight and ideas for responsible marketers
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->