Are consumer and brand personalities the same?
Hazel H. Huang; Vincent-Wayne Mitchell; Richard Rosenaum-Elliott
| Year of publication: |
2012
|
|---|---|
| Authors: | Huang, Hazel H. ; Mitchell, Vincent-Wayne ; Rosenaum-Elliott, Richard |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 5, p. 334-349
|
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Werbeträger | Advertising media | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009547319