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type_genre:"Aufsatz im Buch"
~isPartOf:"Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner"
~person:"Sattler, Henrik"
~subject:"Brand image"
~type_genre:"Collection of articles of several authors"
~type_genre:"Congress Report"
~type_genre:"Working Paper"
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Football
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Schnittka, Oliver
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Brand management ; Vol. 3
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
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