An empirical analysis of brand image transfer in multiple sports sponsorships
Henrik Sattler; Oliver Schnittka; Franziska Völckner
| Year of publication: |
2012
|
|---|---|
| Authors: | Sattler, Henrik ; Schnittka, Oliver ; Völckner, Franziska |
| Published in: |
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner. - Wiesbaden : Springer Gabler, ISBN 978-3-8349-4657-7. - 2012, p. 517-530
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Markenimage | Brand image | Markentransfer | Brand extension | Fußball | Football |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009621551