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type_genre:"Aufsatz im Buch"
~person:"Burkhardt, Achim"
~person:"Steinmann, Sascha"
~type_genre:"Bibliography included"
~type_genre:"Hochschulschrift"
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Consumer behaviour
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Einzelhandel
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Handelsmarke
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Konsumentenverhalten
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Retail trade
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Store brand
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Betriebsform
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Brand
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Brand management
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Consumer decision-making
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Einzelhandelspreis
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Food retailing
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Food trade
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Lebensmittelhandel
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Marketingmanagement
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Premium private label
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Pricing
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Product evaluation
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Burkhardt, Achim
Steinmann, Sascha
Olbrich, Rainer
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Wolf, Annett
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
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ECONIS (ZBW)
2
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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2
Die Betriebstypenmarke im stationären Einzelhandel
Burkhardt, Achim
-
1997
Persistent link: https://www.econbiz.de/10000991442
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