//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~person:"Caravella, Mary"
~person:"Sattler, Henrik"
~type_genre:"Collection of articles of several authors"
~type_genre:"Congress Report"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand extension"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
5
Markentransfer
5
Brand image
3
Erfolgsfaktor
3
Markenimage
3
Success factor
3
Bauwirtschaft
1
Brand
1
Brand management
1
Construction industry
1
Consumer behaviour
1
Consumer goods industry
1
Football
1
Fußball
1
Handelsmarke
1
Konsumentenverhalten
1
Konsumgüterindustrie
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Spillover effect
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Store brand
1
Theorie
1
Theory
1
Welt
1
World
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Collection of articles of several authors
Congress Report
Working Paper
Article in journal
5
Aufsatz in Zeitschrift
5
Book section
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Caravella, Mary
Sattler, Henrik
Keller, Kevin Lane
4
Völckner, Franziska
4
Aaker, David A.
2
Aimé, Isabelle
2
Bacchiega, Emanuele
2
Colucci, Mariachiara
2
Esch, Franz-Rudolf
2
Huber, Frank
2
Jensen, Stefanie
2
Lai, Chantal
2
Loken, Barbara
2
Magnani, Marco
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Moorthy, Sridhar
2
Nufer, Gerd
2
Nuneva, Adriana M.
2
Park, C. Whan
2
Sichtmann, Christina
2
Sood, Sanjay
2
Spiller, Achim
2
Althans, Jürgen
1
Arroniz, Inigo
1
Baumgarth, Carsten
1
Baumüller, Nicole
1
Benkenstein, Martin
1
Bhat, Sobodh
1
Bless, Herbert
1
Boush, David M.
1
Braig, Bridgette M.
1
Bravo, Rafael
1
Bridges, Sheri
1
Brouthers, Lance Eliot
1
Brüne, Gerd
1
Burmann, Christoph
1
Bühler, André
1
Bühler, André W.
1
Canales, Pedro
1
more ...
less ...
Published in...
All
Brand management ; Vol. 3
1
Enhancing knowledge development in marketing ; Vol. 21
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
3
The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
Saved in:
4
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
5
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->