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type_genre:"Aufsatz im Buch"
~person:"Casabayó, Mònica"
~subject:"Artificial intelligence"
~type_genre:"Textbook"
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Artificial intelligence
Computer-assisted marketing
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Customer analysis
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Fuzzy sets
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Fuzzy-Set-Theorie
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IT-gestütztes Marketing
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Casabayó, Mònica
Kersten, Wolfgang
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Janabi, Mazin A. M. al
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E-marketing ; Vol. 1
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
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ECONIS (ZBW)
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A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica
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Agell, Núria
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2012
Persistent link: https://www.econbiz.de/10009575367
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A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica
;
Agell, Núria
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 291-311)
.
2012
Persistent link: https://www.econbiz.de/10009703870
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