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type_genre:"Aufsatz im Buch"
~person:"Nufer, Gerd"
~person:"Sattler, Henrik"
~subject:"Brand image"
~type_genre:"Collection of articles of several authors"
~type_genre:"Congress Report"
~type_genre:"Working Paper"
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Brand image
Brand extension
6
Markentransfer
6
Markenimage
4
Erfolgsfaktor
3
Sportmarketing
3
Sports marketing
3
Success factor
3
Brand
1
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Aufsatz im Buch
Collection of articles of several authors
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Nufer, Gerd
Sattler, Henrik
Völckner, Franziska
3
Park, C. Whan
2
Bacchiega, Emanuele
1
Benkenstein, Martin
1
Bhat, Sobodh
1
Boush, David M.
1
Burmann, Christoph
1
Bühler, André
1
Canales, Pedro
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Castillo, Vicente
1
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1
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1
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1
Jin, Byoungho
1
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Kim, Chung K.
1
Küster, Inés
1
Lavack, Anne M.
1
Lawson, Robert
1
Loken, Barbara
1
Magnani, Marco
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Milberg, Sandra J.
1
Moorthy, Sridhar
1
Nuneva, Adriana M.
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Ostillio, Maria Carmela
1
Platt, Norbert A.
1
Reddy, Srinivas K.
1
Schnittka, Oliver
1
Smith, Margo
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Brand management ; Vol. 3
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
2
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
3
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
4
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
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