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type_genre:"Aufsatz im Buch"
~person:"Pusler, Michael"
~subject:"Brand management"
~subject:"Emotion"
~type_genre:"Article in journal"
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Multimedia Marketing : eine Betrachtung aus wirtschaftswissenschaftlicher, psychologischer und technischer Sicht
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Qualitäten der Werbewirkung : Medien- und Werbeträgerleistung jenseits von Reichweiten und GRP's ; Mediaplanung in dynamischen Kommunikationsmärkten ; Herausforderungen und Chancen...
Pusler, Michael
- In:
Multimedia Marketing : eine Betrachtung aus …
,
(pp. 43-65)
.
2011
Persistent link: https://www.econbiz.de/10008991204
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