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type_genre:"Aufsatz im Buch"
~person:"Sattler, Henrik"
~person:"Vila, Natalia"
~subject:"Brand image"
~type_genre:"Collection of articles of several authors"
~type_genre:"Congress Report"
~type_genre:"Working Paper"
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Brand image
Brand extension
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5
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1
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1
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Aufsatz im Buch
Collection of articles of several authors
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Sattler, Henrik
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3
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2
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1
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1
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1
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Küster, Inés
1
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1
Lawson, Robert
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Loken, Barbara
1
Magnani, Marco
1
McCarthy, Michael S.
1
Milberg, Sandra
1
Milberg, Sandra J.
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Moorthy, Sridhar
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Nufer, Gerd
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Nuneva, Adriana M.
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Brand management ; Vol. 3
1
Engaging consumers through branded entertainment and convergent media
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
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Product placement in video games : image transference among emotions
Küster, Inés
;
Vila, Natalia
;
Hernández, Asunción
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 127-148)
.
2015
Persistent link: https://www.econbiz.de/10011389592
Saved in:
2
An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
Saved in:
3
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
4
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
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