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type_genre:"Aufsatz im Buch"
~person:"Sattler, Henrik"
~type_genre:"Collection of articles of several authors"
~type_genre:"Congress Report"
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Brand extension
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Brand image
3
Markenimage
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Markentransfer
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2
Brand
1
Consumer behaviour
1
Football
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Sattler, Henrik
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3
Esch, Franz-Rudolf
2
Jensen, Stefanie
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2
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2
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Brand management ; Vol. 3
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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An empirical analysis of brand image transfer in multiple sports sponsorships
Sattler, Henrik
;
Schnittka, Oliver
;
Völckner, Franziska
- In:
Quantitative marketing and marketing management : …
,
(pp. 517-530)
.
2012
Persistent link: https://www.econbiz.de/10009621551
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2
Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
Saved in:
3
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
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