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type_genre:"Aufsatz im Buch"
~person:"Sommer, Christoph"
~subject:"Brand management"
~subject:"Emotion"
~type_genre:"Article in journal"
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The role of media brands in media planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
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