The role of media brands in media planning
Christoph Sommer and Linda Marty
| Year of publication: |
August-November 2015
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|---|---|
| Authors: | Sommer, Christoph ; Marty, Linda |
| Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 12.2015, 3/4, p. 185-203
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| Subject: | branding | brand management | media brands | media planning | advertising | Markenführung | Brand management | Mediensektor | Media industries | Werbeträger | Advertising media | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16522354.2015.1070087 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611051