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type_genre:"Aufsatz im Buch"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Werberecht"
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Advertising regulation
248
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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7
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Review of industrial organization : RIO
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International journal of advertising : the review of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wettbewerb in Recht und Praxis : wrp
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Young consumers : insight and ideas for responsible marketers
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
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International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Applied economics letters
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Health marketing quarterly
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International journal of industrial organization
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The American economic review
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The SAGE handbook of social marketing
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The Sage handbook of advertising
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The journal of law & economics
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Advances in applied microeconomics : a research annual
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ECONIS (ZBW)
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1
On the regulation of public broadcasting
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Journal of economics
138
(
2023
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10013549163
Saved in:
2
Should product-specific advertisement be regulated in pharmaceutical markets?
Ishida, Junichiro
;
Takahara, Tsuyoshi
- In:
Journal of public economic theory
26
(
2024
)
2
,
pp. 1-37
Persistent link: https://www.econbiz.de/10014507649
Saved in:
3
The extent of "deceptive" advertising by wine retailers : caveat venditor
Gokcekus, Omer
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 122-140
Persistent link: https://www.econbiz.de/10014484120
Saved in:
4
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
5
Don't jump on the bandwagon : negative effects of sharewashing
Lehr, Adrian
;
Büttgen, Marion
;
Bartsch, Silke
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 75-123
Persistent link: https://www.econbiz.de/10012522877
Saved in:
6
To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context
Auxtova, Kristina
;
Brennan, Mary
;
Dunne, Stephen
- In:
Journal of business ethics : JBE
172
(
2021
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10012617821
Saved in:
7
Urgent topics for advertising research : addressing critical gaps in the literature
Huh, Jisu
;
Xu, Hao
;
Abdollahi, Maral
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 247-260
Persistent link: https://www.econbiz.de/10014233952
Saved in:
8
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
9
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
10
Missing the mark : the long-term impacts of the federal trade commission's red flag initiative to reduce deceptive weight loss product advertising
Schein, Mara
;
Avery, Rosemary J.
;
Eisenberg, Matthew
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 89-105
Persistent link: https://www.econbiz.de/10012703059
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