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type_genre:"Aufsatzsammlung"
~isPartOf:"Faculty & research / Insead : working paper series"
~language:"eng"
~type_genre:"Arbeitspapier"
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Advertising effects
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Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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Advances in e-business research (AEBR) book series
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Advances in multimedia and interactive technologies (AMIT) book series
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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Arbeitsberichte Mobile-Internet-Business
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Chandos Asian studies series : contemporary issues and trends
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Palgrave Studies in Practice: Global Fashion Brand Management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Stanford University Graduate School of Business research paper
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Working paper / Dialog Marketing Competence Center
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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