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type_genre:"Aufsatzsammlung"
~person:"Gershon, Richard A."
~person:"Siegert, Gabriele"
~type_genre:"Article in journal"
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Search: subject_exact:"Mediensektor"
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Media industries
7
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7
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3
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Gershon, Richard A.
Siegert, Gabriele
Hess, Thomas
11
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9
Rimscha, M. Bjørn von
9
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8
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JMM : the international journal on media management
2
Journal of media business studies
2
The journal of media economics
2
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ECONIS (ZBW)
7
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1
Non-journalistic competitors of news media brands on Google and YouTube : from solid competition to a liquid media market
Krebs, Isabelle
;
Bachmann, Philipp
;
Siegert, Gabriele
; …
- In:
Journal of media business studies
18
(
2021
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10012440225
Saved in:
2
Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel
;
Rimscha, M. Bjørn von
;
Krebs, Isabelle
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
Saved in:
3
Handbook of media branding
Siegert, Gabriele
(
ed.
);
Förster, Kati
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10014010443
Saved in:
4
Digital media innovation and the Apple iPad : three perspectives on the future of computer tablets and news delivery
Gershon, Richard A.
- In:
Journal of media business studies
10
(
2013
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10010229506
Saved in:
5
Brand identity-driven decision making by journalists and media managers : the MBAC model as a theoretical framework
Siegert, Gabriele
;
Gerth, Matthias A.
;
Rademacher, Patrick
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10009127897
Saved in:
6
The transnational media corporation : environmental scanning and strategy formulation
Gershon, Richard A.
- In:
The journal of media economics
13
(
2000
)
2
,
pp. 81-101
Persistent link: https://www.econbiz.de/10001473369
Saved in:
7
International deregulation and the rise of transnational media corporations
Gershon, Richard A.
- In:
The journal of media economics
6
(
1993
)
2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10001149403
Saved in:
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