The transnational media corporation : environmental scanning and strategy formulation
Year of publication: |
2000
|
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Authors: | Gershon, Richard A. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 13.2000, 2, p. 81-101
|
Subject: | Mediensektor | Media industries | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Welt | World |
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