//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatzsammlung"
~person:"Morgan, Neil A."
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
19
Marketingmanagement
19
Marketing
8
Firm performance
7
Unternehmenserfolg
7
Resource-based view
5
Ressourcenorientierter Ansatz
5
Strategic management
4
Strategisches Management
4
Competitive advantage
3
Competitive strategy
3
Marketing capabilities
3
Marketing strategy
3
Strategic marketing
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Beziehungsmarketing
2
Brand management
2
Capability approach
2
Capability-Ansatz
2
Customer satisfaction
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Führungskräfte
2
International competition
2
International marketing
2
Internationaler Wettbewerb
2
Internationales Marketing
2
Kundenzufriedenheit
2
Managers
2
Markenführung
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
marketing capabilities
2
marketing performance
2
Anforderungsprofil
1
Betriebliche Wertschöpfung
1
CMO marketing challenges
1
Capability building
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
18
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Article in journal
Sammelwerk
Aufsatz in Zeitschrift
18
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
English
19
Author
All
Morgan, Neil A.
Bruhn, Manfred
32
Sheth, Jagdish N.
29
Vrontis, Demetris
26
Kumar, V.
25
Homburg, Christian
23
O'Cass, Aron
23
Melewar, T. C.
21
Meffert, Heribert
20
Balmer, John M. T.
19
Kitchen, Philip J.
19
Varadarajan, Rajan
18
Calantone, Roger J.
16
Drees, Norbert
16
Gilmore, Audrey
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Bauer, Hans H.
15
Di Benedetto, C. Anthony
15
Lindgreen, Adam
15
Brettel, Malte
14
Hunt, Shelby D.
14
Thrassou, Alkis
14
Albers, Sönke
13
Esch, Franz-Rudolf
13
Gierl, Heribert
13
Herrmann, Andreas
13
Hinson, Robert
13
Hult, G. Tomas M.
13
Morgan, Robert
13
Palmatier, Robert W.
13
Schultz, Don E.
13
Singh, Ramendra
13
Diller, Hermann
12
Ko, Eunju
12
Ngo, Liem Viet
12
Blankson, Charles
11
Kleinaltenkamp, Michael
11
Laukkanen, Tommi
11
Terho, Harri
11
more ...
less ...
Institution
All
American Marketing Association
1
Summer AMA Conference <2016, Atlanta, Ga.>
1
Published in...
All
Journal of the Academy of Marketing Science
7
AMS review : official publication of the Academy of Marketing Science
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Journal of marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
3
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
4
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
7
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
8
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
9
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
10
Why CMOs never last
Whitler, Kimberly A.
;
Morgan, Neil A.
- In:
Harvard business review : HBR
95
(
2017
)
4
,
pp. 46-54
Persistent link: https://www.econbiz.de/10011685877
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->