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type_genre:"Aufsatzsammlung"
~subject:"Datenanalyse"
~subject:"Digitale Plattform"
~type_genre:"Article in journal"
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Datenanalyse
Digitale Plattform
Customer analysis
208
Kundenanalyse
208
Beziehungsmarketing
74
Relationship marketing
74
Consumer behaviour
50
Konsumentenverhalten
50
Einzelhandel
27
Retail trade
27
Theorie
22
Theory
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Online retailing
21
Online-Handel
21
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18
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17
Germany
17
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15
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14
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11
Data mining
11
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Marktsegmentierung
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E-commerce
7
Electronic Commerce
7
Food retailing
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Lebensmitteleinzelhandel
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Market segmentation
7
Omnichannel
7
Computer-assisted marketing
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Customer data
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Haberich, Ralf
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Hou, Jianwei
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Katzenmeier, Stefan
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Rego, Cesar
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WHU - Otto Beisheim School of Management
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
3
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Investigating the supply side of crowdfunding and the antecedents of crowdfunder engagement
Katzenmeier, Stefan
-
2021
Persistent link: https://www.econbiz.de/10013172929
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2
Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf
(
ed.
)
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
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3
A classification of online bidders in a private value auction : evidence from eBay
Hou, Jianwei
;
Rego, Cesar
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 322-338
Persistent link: https://www.econbiz.de/10003543553
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