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type_genre:"Bericht"
~person:"Merchant, Altaf"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Cultural heritage
6
Kulturgüter
6
Brand heritage
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Consumer behaviour
3
Advertising
2
Advertising effects
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Brand
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Cultural identity
2
France
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Frankreich
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Kulturelle Identität
2
Markenartikel
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Nostalgia
2
Werbewirkung
2
Werbung
2
Brands
1
City marketing
1
Cognition
1
Comparison
1
Cross-cultural management
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Cross-culture
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Culture
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Emotion
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Heritage
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Interkulturelles Management
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International marketing
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Internationales Marketing
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Kognition
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Kultur
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Life stories
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Merchant, Altaf
Fu, Xiaoxiao
4
Petr, Christine
4
Taheri, Babak
4
Bourgeon-Renault, Dominique
3
Gombault, Anne
3
Le Gall-Ely, Marine
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Urbain, Caroline
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Wong, IpKin Anthony
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Chaney, Damien
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Björk, P.
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Journal of business research : JBR
2
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
3
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Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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