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type_genre:"Bibliographie"
type_genre:"Bibliography included"
~person:"Berndt, Ralph"
~person:"Unger, Fritz"
~subject:"Marketing"
~type_genre:"Government document"
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Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
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1995
Persistent link: https://www.econbiz.de/10000321876
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Marketing-Management. - 2. Aufl. - 1995. - XV, 253 S. : zahlr. graph. Darst. - Literaturverz. S. 234 - 242
Berndt, Ralph
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1995
Persistent link: https://www.econbiz.de/10000791817
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Taschenbuch für Marketing : Grundlagen - Instrumente - Strategien; mit Tabellen
Unger, Fritz
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1994
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2., neubearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000412624
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