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type_genre:"Bibliographie"
~isPartOf:"International journal of business and globalisation : IJBG"
~person:"Cheung, Jenny"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Government document"
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Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Vazquez, Delia
;
Cheung, Jenny
;
Wu, Xiangran
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 53-73
Persistent link: https://www.econbiz.de/10011994954
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