Investigating Chinese audience-consumer responses towards TV character-based fashion related social media content
Year of publication: |
2019
|
---|---|
Authors: | Vazquez, Delia ; Cheung, Jenny ; Wu, Xiangran |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 22.2019, 1, p. 53-73
|
Subject: | parasocial | fashion marketing | emotional engagement | TV characters emotional brand associations | fashion social media | Chinese consumers | Mode | Fashion | Social Web | Social web | China | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Bekleidungsindustrie | Clothing industry |
-
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie, (2020)
-
Yoo, Jinyoung Jinnie, (2023)
-
Social media, online brand communities, and customer engagement in the fashion industry
Helal, Guida, (2019)
- More ...
-
Examining the influence of user-generated content on the fashion consumer online experience
Vazquez, Delia, (2020)
-
Investigating linkages between online purchase behaviour variables
Vazquez, Delia, (2009)
-
Simulating attachment to pure-play fashion retailers
Ashman, Rachel, (2012)
- More ...