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type_genre:"Bibliography included"
type_genre:"Kongress"
~accessRights:"restricted"
~subject:"Betriebswirtschaftslehre"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Die Betriebswirtschaft : DBW
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
122
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1
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122
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1
Price elasticity in the performing arts : a segmentation approach
Kolhede, Eric
;
Gomez-Arias, J. Tomas
;
Maximova, Anna
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 523-550
Persistent link: https://www.econbiz.de/10014374939
Saved in:
2
A theory of organizational purpose
Morrison, Alan
;
Mota, Rita
- In:
The Academy of Management review : AMR
48
(
2023
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10014285245
Saved in:
3
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
4
Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
5
Advance selling programs : when to introduce and what to inform consumers
Ding, Yucheng
;
Zhang, Tianle
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
3
,
pp. 779-790
Persistent link: https://www.econbiz.de/10013166320
Saved in:
6
Back to the future : can counterhistory accelerate theoretical advancement in management?
Bylund, Per L.
;
Packard, Mark D.
- In:
Academy of Management perspectives : AMP
36
(
2022
)
2
,
pp. 801-819
Persistent link: https://www.econbiz.de/10013326700
Saved in:
7
Technical note: revenue volatility under uncertain network effects
Baron, Opher
;
Hu, Ming
;
Malekian, Azarakhsh
- In:
Operations research
70
(
2022
)
4
,
pp. 2254-2263
Persistent link: https://www.econbiz.de/10013366455
Saved in:
8
Fly with the wings of live-stream selling : channel strategies with/without switching demand
Pan, Ran
;
Feng, Juan
;
Zhao, Zhenling
- In:
Production and operations management : the flagship …
31
(
2022
)
9
,
pp. 3387-3399
Persistent link: https://www.econbiz.de/10013419266
Saved in:
9
Content-distribution strategies in markets with locked-in customers
Drouard, Joeffrey
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013206713
Saved in:
10
From the Editor: guidance for AMR Authors about making formal theory accessible
Makadok, Richard
- In:
The Academy of Management review : AMR
47
(
2022
)
2
,
pp. 193-205
Persistent link: https://www.econbiz.de/10013257862
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