//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliography included"
type_genre:"Kongress"
~person:"Baumann, Ernst J."
~person:"Sivakumar, K."
~subject:"Marketing management"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Theorie
7
Theory
7
Marketingmanagement
5
Preismanagement
3
Pricing strategy
3
Brand
2
Deutschland
2
Ernährungsindustrie
2
Ernährungspolitik
2
Food industry
2
Food market
2
Germany
2
Konserve
2
Lebensmittelmarkt
2
Markenartikel
2
Nutrition policy
2
Preserved food
2
1978-1987
1
Channel competition
1
Competition
1
Consumer goods
1
Convenience Food
1
Distribution channel
1
Diätetisches Lebensmittel
1
France
1
Frankreich
1
India
1
Indien
1
Konsumgüter
1
Markterschließung
1
Moral Hazard
1
Moral hazard
1
Offline presales service
1
Preiselastizität
1
Price elasticity
1
Pricing
1
Product quality
1
Produktqualität
1
Risikomanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliography included
Kongress
Article in journal
Aufsatz in Zeitschrift
3
Bibliografie enthalten
2
Hochschulschrift
2
Thesis
2
Language
All
English
3
German
2
Author
All
Baumann, Ernst J.
Sivakumar, K.
Unger, Fritz
10
Bruhn, Manfred
8
Fuchs, Wolfgang
7
Herrmann, Andreas
7
Bauer, Hans H.
6
Benkenstein, Martin
6
Gierl, Heribert
6
Homburg, Christian
6
Backhaus, Klaus
5
Becker, Jochen
5
Tomczak, Torsten
5
Albers, Sönke
4
Busch, Rainer
4
Büschken, Joachim
4
Jenner, Thomas
4
Sander, Matthias
4
Scharf, Andreas
4
Schubert, Bernd
4
Voeth, Markus
4
Winkelmann, Peter
4
Berndt, Ralph
3
Diller, Hermann
3
Dögl, Rudolf
3
Esch, Franz-Rudolf
3
Hruschka, Harald
3
Huber, Frank
3
Kaas, Klaus Peter
3
Krafft, Manfred
3
Kumar, V.
3
Kuß, Alfred
3
Simon, Hermann
3
Skiera, Bernd
3
Yan, Ruiliang
3
Anderson, Simon P.
2
Baldauf, Artur
2
Bauche, Kai
2
Bester, Helmut
2
Binninger, Franz-Michael
2
more ...
less ...
Published in...
All
Journal of business research : JBR
3
Europäische Hochschulschriften / 5
2
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
2
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
3
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
4
Erschließung eines neuen Marktsegments im Lebensmittelmarkt vor dem Hintergrund des systemorientierten Marketing : dargestellt am Beispiel von Low-calory-Fertiggerichten
Baumann, Ernst J.
-
1994
Persistent link: https://www.econbiz.de/10000887681
Saved in:
5
Erschließung eines neuen Marktsegmentes im Lebensmittelmarkt vor dem Hintergrund des systemorientierten Marketing : dargestellt am Beispiel von Low-calory-Fertiggerichten
Baumann, Ernst J.
-
1994
Persistent link: https://www.econbiz.de/10012700202
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->