Unique inter-brand effects of price on brand choice
Lakshman Krishnamurthi ; S. P. Raj ; K. Sivakumar
| Year of publication: |
1995
|
|---|---|
| Authors: | Krishnamurthi, Lakshman |
| Other Persons: | Raj, S. P. (contributor) ; Sivakumar, K. (contributor) |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 34.1995, 1, p. 47-56
|
| Subject: | Preiselastizität | Price elasticity | Markenartikel | Brand | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001187884