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type_genre:"Bibliography included"
type_genre:"Sammelwerk"
~person:"Payne, Adrian"
~person:"Pepels, Werner"
~person:"Pride, William M."
~subject:"Beziehungsmarketing"
~type_genre:"Lehrbuch"
~type_genre:"Wörterbuch"
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Beziehungsmarketing
Theorie
50
Theory
50
Deutschland
31
Germany
31
Marketing
28
Betriebswirtschaftslehre
19
Business economics
19
Marketing management
10
Marketingmanagement
10
Marketing theory
9
Marketingtheorie
9
Physical distribution
6
Product management
6
Produktmanagement
6
Relationship marketing
6
Unternehmen
6
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6
Consumer behaviour
5
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5
Brand management
4
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4
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4
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4
Innovationsmanagement
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Market segmentation
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Marktforschung
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Marktsegmentierung
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Master production schedule
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Prozessmanagement
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3
Lieferantenmanagement
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Payne, Adrian
Pepels, Werner
Pride, William M.
Bruhn, Manfred
21
Homburg, Christian
12
Hinterhuber, Hans H.
7
Hippner, Hajo
6
Wilde, Klaus D.
6
Helmke, Stefan
5
Ahlert, Dieter
4
Foscht, Thomas
4
Günter, Bernd
4
Helm, Sabrina
4
Swoboda, Bernhard
4
Winkelmann, Peter
4
Albers, Sönke
3
Chaffey, Dave
3
Hennig-Thurau, Thorsten
3
Matzler, Kurt
3
Stahl, Heinz K.
3
Töpfer, Armin
3
Bauer, Ewald
2
Bauer, Hans H.
2
Dangelmaier, Wilhelm
2
Ferrell, Odies C.
2
Graf, Gerald
2
Görgen, Frank
2
Hansen, Ursula
2
Herrmann, Andreas
2
Irmscher, Markus
2
Kleinaltenkamp, Michael
2
Mang, Paul
2
Mattmüller, Roland
2
Netzer, Frithjof
2
Oelsnitz, Dietrich von der
2
Schramm-Klein, Hanna
2
Schulz, Bernhard
2
Stauss, Bernd
2
Tiemann, Regine
2
Uebel, Matthias
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Heidelberger Fachbücher für Praxis und Studium
1
Source
All
ECONIS (ZBW)
6
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1
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
Saved in:
2
Marketing foundations
Pride, William M.
;
Ferrell, Odies C.
-
2009
-
3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
Saved in:
3
Absatzorganisation
Pepels, Werner
(
ed.
)
-
2004
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10002135585
Saved in:
4
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
)
-
2003
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
Saved in:
5
Organisationsgestaltung in marktorientierten Unternehmen : mit Tabellen
Pepels, Werner
(
ed.
);
Bernecker, Michael
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001553448
Saved in:
6
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
Saved in:
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