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type_genre:"Biography"
~subject:"Consumer behaviour"
~subject:"Market research"
~type_genre:"Aufsatz im Buch"
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Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
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Zukunftstechnologie Datenbrillen : Erfolgsfaktoren von Augmented Reality Smart Glasses
Pick, Doreén
;
Rauschnabel, Philipp A.
- In:
Marktorientierte Unternehmensführung - innovative …
,
(pp. 71-84)
.
2018
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