//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Case study"
type_genre:"Sammlung"
~person:"Creedy, John"
~person:"Jacoby, Jacob"
~person:"Meffert, Heribert"
~person:"Vanberg, Viktor"
~subject:"Markenführung"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Theory
Theorie
34
Deutschland
10
Germany
10
Marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Betriebswirtschaftslehre
5
Business economics
5
Constitutional economics
5
Dienstleistungsmarketing
5
History of economic thought
5
Market economy
5
Marktwirtschaft
5
Services marketing
5
Verfassungsökonomik
5
Ökonomische Ideengeschichte
5
Dienstleistung
4
Management
4
Ordnungsökonomik
4
Strategisches Management
4
Economic liberalism
3
Marketing management
3
Marketingmanagement
3
Ordnungspolitik
3
Qualitätsmanagement
3
Wirtschaftsliberalismus
3
Wirtschaftsordnung
3
Wirtschaftstheorie
3
Aufsatzsammlung
2
Automotive industry
2
Beziehungsmarketing
2
Brand image
2
Brand management
2
Competition
2
Corporate reputation
2
Economic policy
2
Economic theory
2
Einkommensverteilung
2
Environmental management
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
34
Type of publication (narrower categories)
All
Case study
Sammlung
Article in journal
196
Aufsatz in Zeitschrift
196
Graue Literatur
182
Non-commercial literature
182
Arbeitspapier
149
Working Paper
149
Aufsatz im Buch
71
Book section
71
Collection of articles of several authors
40
Sammelwerk
40
Aufsatzsammlung
30
Collection of articles written by one author
24
Konferenzschrift
24
Lehrbuch
24
Textbook
19
Conference proceedings
18
Bibliografie enthalten
17
Bibliography included
17
Rezension
14
Festschrift
11
Fallstudie
10
Bibliografie
6
Systematic review
5
Übersichtsarbeit
5
Fallstudiensammlung
4
Reprint
4
Aufgabensammlung
2
Einführung
2
Handbook
2
Handbuch
2
Mehrbändiges Werk
2
Multi-volume publication
2
Biografie
1
Book review
1
Conference paper
1
Konferenzbeitrag
1
Nachschlagewerk
1
Quelle
1
more ...
less ...
Language
All
German
19
English
14
Spanish
1
Author
All
Creedy, John
Jacoby, Jacob
Meffert, Heribert
Vanberg, Viktor
Sheth, Jagdish N.
22
Buchanan, James M.
18
Bruhn, Manfred
12
Hayek, Friedrich A. von
11
Quaas, Martin F.
8
Wirtz, Bernd W.
8
Lux, Thomas
7
Macharzina, Klaus
7
Backhaus, Klaus
6
Bettman, James R.
6
Frey, Bruno S.
6
Tullock, Gordon
6
Wolf, Joachim
6
Becker, Gary Stanley
5
Berekoven, Ludwig
5
Eckert, Werner
5
Ellenrieder, Peter
5
Holtbrügge, Dirk
5
Mankiw, Nicholas Gregory
5
Reichwald, Ralf
5
Weber, Jürgen
5
Armstrong, Gary
4
Aronsson, Thomas
4
Binswanger, Hans Christoph
4
Blaufus, Kay
4
Buckley, Peter J.
4
Dehmel, Inga
4
Edenhofer, Ottmar
4
Fisher, Franklin M.
4
Griliches, Zvi
4
Harcourt, G. C.
4
Homburg, Christian
4
Hommel, Michael
4
John, Klaus Dieter
4
Jorgenson, Dale Weldeau
4
Kotler, Philip
4
more ...
less ...
Institution
All
Friedrich-A.-von-Hayek-Gesellschaft
1
Walter Eucken Institut
1
Published in...
All
Legends in consumer behavior
8
Meffert-Marketing-Edition
6
Introductory surveys in economics
2
Meffert Marketing Edition
2
Untersuchungen zur Ordnungstheorie und Ordnungspolitik : UOrd
2
Economics as social theory
1
Filosofía, política, sociedad : Colección: estudios alemanes
1
Foundations of the market economy series
1
UTB / Volkswirtschaft, Philosophie, Politikwissenschaft, Soziologie
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
2
Helping define the field and expand its horizons
Jacoby, Jacob
;
Zaltman, Gerald
;
Jacobs, Rick
; …
-
2015
Persistent link: https://www.econbiz.de/10011444643
Saved in:
3
The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444678
Saved in:
4
The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
-
2015
Persistent link: https://www.econbiz.de/10011444686
Saved in:
5
The fourth P: advertising and personal selling
Jacoby, Jacob
;
Solomon, Michael R.
;
Mick, David Glen
-
2015
Persistent link: https://www.econbiz.de/10011444692
Saved in:
6
Pre-decision information accessing and behavioral process technology (BPT)
Jacoby, Jacob
;
Brinberg, David
;
Herr, Paul M.
-
2015
Persistent link: https://www.econbiz.de/10011444698
Saved in:
7
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
8
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
9
Hayek-Lesebuch
Hayek, Friedrich A. von
-
2011
Persistent link: https://www.econbiz.de/10009237693
Saved in:
10
Wettbewerb und Regelordnung
Vanberg, Viktor
-
2009
-
Unveränd. Studienausg.
Persistent link: https://www.econbiz.de/10003836796
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->