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type_genre:"Case study"
~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~source:"econis"
~type_genre:"Glossar enthalten"
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Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Wallpach, Sylvia von
;
Woodside, Arch G.
- In:
Business-to-business brand management : theory, …
,
(pp. 389-428)
.
2009
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