Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Sylvia von Wallpach and Arch G. Woodside
| Year of publication: |
2009
|
|---|---|
| Authors: | Wallpach, Sylvia von ; Woodside, Arch G. |
| Published in: |
Business-to-business brand management : theory, research and executive case study exercises. - Bingley [u.a.] : Emerald, ISBN 1-84855-670-5. - 2009, p. 389-428
|
| Subject: | Interne Markenführung | Internal branding | Verhalten in Organisationen | Organizational behaviour | Hochtechnologie | High technology | Österreich | Austria |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661017