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type_genre:"Case study"
~isPartOf:"Journal of advertising research"
~type_genre:"Article in journal"
~type_genre:"Guidebook"
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Search: subject_exact:"Computerspiel"
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Computerspiel
6
Video game
6
Advertising effects
4
Werbewirkung
4
Advertising
2
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2
Internet marketing
2
Kinder
2
Online-Marketing
2
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arousal
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basic emotions
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pre-roll advertisements
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Case study
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Cao, Jiaqi
1
Cicchirillo, Vincent
1
Darpy, Denis
1
Galletta, Dennis
1
Goodrich, Kendall
1
Hang, Haming
1
Lin, Jhih-Syuan
1
Qian, Jiang
1
Renard, Damien
1
Schiller, Shu Z.
1
Strutton, David
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Journal of advertising research
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Creativity and innovation management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
Industry and innovation
4
International journal of advertising : the review of marketing communications
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
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ECONIS (ZBW)
6
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1
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
2
What makes online promotional games go viral? : comparing the impact of player skills versus incentive rewards on game recommendation
Renard, Damien
;
Darpy, Denis
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 173-181
Persistent link: https://www.econbiz.de/10011709380
Saved in:
3
Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall
;
Schiller, Shu Z.
;
Galletta, Dennis
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
Saved in:
4
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
5
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
6
Stop playing with your food : a comparison of for-profit and non-profit food-related advergames
Cicchirillo, Vincent
;
Lin, Jhih-Syuan
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 484-498
Persistent link: https://www.econbiz.de/10009383699
Saved in:
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