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type_genre:"Case study"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Brand management"
~subject:"Kulturmanagement"
~type_genre:"Article in journal"
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Journal of global fashion marketing : JGfM
The journal of brand management : an international journal
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International journal of arts management
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Legacy transmission through fashion films : visual and narrative brand heritage integration
Diaz Soloaga, Paloma
;
Muñoz Dominguez, Gemma
;
Zhou, Jing
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014373503
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