Legacy transmission through fashion films : visual and narrative brand heritage integration
Year of publication: |
2023
|
---|---|
Authors: | Diaz Soloaga, Paloma ; Muñoz Dominguez, Gemma ; Zhou, Jing |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 4, p. 429-448
|
Subject: | Brand heritage | communication | digital strategy | fashion film | luxury brand | Markenführung | Brand management | Luxusgüter | Luxury goods | Mode | Fashion | Filmwirtschaft | Film industry | Kulturgüter | Cultural heritage | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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