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type_genre:"Case study"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Computerspiel"
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Computerspiel
10
Video game
10
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
4
Werbewirkung
4
Advertising
3
Brand management
3
Game theory
3
Internet marketing
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Dwivedi, Yogesh Kumar
2
Ahn, Sun Joo
1
Alalwan, Ali A.
1
Badrinarayanan, Vishag A.
1
Balakrishnan, Janarthanan
1
Barta, Sergio
1
Belk, Russell W.
1
Buhalis, Dimitrios
1
Calza-Perez, Mauro
1
Cheah, Isaac
1
Chung, Sungwon
1
Dutot, Vincent
1
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1
Felix, Reto
1
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1
Flavián Blanco, Carlos
1
Foth, Marcus
1
Ghosh, Tathagata
1
Gustafsson, Anders
1
Hamilton Rice, Dan
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Ingendahl, Moritz
1
Jain, Varsha
1
Jung, Jae Min
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Kellaris, James J.
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Kim, Jooyoung
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Krishen, Anjala S.
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Kuo, Andrew
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Lartey, Jared O.
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Martínez-Climent, Carla
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Min, Kyeong Sam
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1
Pandey, Neeraj
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1
Phau, Ian
1
Raman, Ramakrishnan
1
Rauschnabel, Philipp A.
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Psychology & marketing
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Electronic commerce research and applications
4
Electronic markets : the international journal on networked business
4
Industry and innovation
4
International journal of advertising : the review of marketing communications
4
International journal of arts management
4
International journal of industrial organization
4
International journal of networking and virtual organisations : IJNVO
4
International journal of selection and assessment : IJSA
4
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ECONIS (ZBW)
10
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10
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
4
Key factors influencing knowledge acquisition through game-based learning
Calza-Perez, Mauro
;
Perez-Ruiz, Pilar
;
Enri-Peiró, Sandra
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1045-1059
Persistent link: https://www.econbiz.de/10014530900
Saved in:
5
Motivations of playing digital games : a review and research agenda
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 937-950
Persistent link: https://www.econbiz.de/10013186887
Saved in:
6
How does serious m-game technology encourage low-income households to perform socially responsible behaviors?
Yam, Alpha
;
Russell-Bennett, Rebekah
;
Foth, Marcus
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 394-409
Persistent link: https://www.econbiz.de/10011673965
Saved in:
7
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
8
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
9
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
Saved in:
10
The games people play : how the entertainment value of online ads helps or harms persuasion
Jung, Jae Min
;
Min, Kyeong Sam
;
Kellaris, James J.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 661-681
Persistent link: https://www.econbiz.de/10009242007
Saved in:
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