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type_genre:"Case study"
~person:"Arora, Amit"
~person:"Barthès, Jean-Paul"
~person:"Monsen, Norvald"
~type_genre:"Book section"
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Advertising planning
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Cultural and technological influences on global business
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
Recent developments in comparative international governmental accounting research
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Measuring the effects of advertising polysemy on branding
Brown, Ulysses J., III.
;
Arora, Anshu Saxena
;
Arora, Amit
- In:
Cultural and technological influences on global business
,
(pp. 63-85)
.
2013
Persistent link: https://www.econbiz.de/10009756854
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2
Flexible communication based on linguistic and ontological cues
Barthès, Jean-Paul
- In:
E-technologies: transformation in a connected world : …
,
(pp. 131-145)
.
2011
Persistent link: https://www.econbiz.de/10009012919
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3
Local governmental accounting in Finland and Norway and some ideas of using a linguistic approach in comparing accounting systems
Monsen, Norvald
- In:
Recent developments in comparative international …
,
(pp. 23-43)
.
1996
Persistent link: https://www.econbiz.de/10014543032
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