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type_genre:"Case study"
~person:"Bertini, Marco"
~person:"Chen, Huan"
~person:"Okazaki, Shintaro"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject_exact:"Internet-Marketing"
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| 7 applied filters
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Werbung
Internet marketing
20
Online-Marketing
20
Social Web
11
Social web
11
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
6
Brand management
6
Markenführung
6
Advertising effects
5
Werbewirkung
5
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Social media
3
Confidence
2
Consumer engagement
2
Freizeitwirtschaft
2
Leisure industries
2
Luxury goods
2
Luxusgüter
2
Mobile communications
2
Mobilkommunikation
2
Public relations
2
Rabatt
2
Rebate
2
Social media marketing
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Öffentlichkeitsarbeit
2
ASMR
1
Advertising skepticism
1
Bergbau
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand engagement
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Bertini, Marco
Chen, Huan
Okazaki, Shintaro
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Fogel, Joshua
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Cho, Chang-Hoan
6
Jerath, Kinshuk
6
Rozendaal, Esther
6
Wilbur, Kenneth C.
6
Arora, Taanika
5
Balseiro, Santiago R.
5
Bellman, Steven
5
Choi, Yung Kyun
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Katona, Zsolt
5
Kim, Jooyoung
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Stienmetz, Jason L.
5
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boerman, Sophie C.
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
Danaher, Peter J.
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Gordon, Brett R.
4
Guitart, Ivan A.
4
Hartnett, Nicole
4
Hayes, Jameson L.
4
Janssen, Loes
4
Ketelaar, Paul E.
4
Klapper, Daniel
4
Kumar, Subodha
4
Mookerjee, Vijay S.
4
Narayanan, Sridhar
4
Poels, Karolien
4
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Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Journal of global marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
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ECONIS (ZBW)
6
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1
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
2
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
5
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
6
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
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